Word of mouth marketing was always a powerful tool, and it has only grown in prominence in this ubiquitous online world. A positive guest experience is one of the best ways to continue to build your customer base and effectively turn into a marketing tool. Positive reviews mean that a guest has had a great time while staying at a particular location and hotel. Passing this message to other guests will only increase your hotel’s reputation and boost booking numbers. It helps you earn your customer’s trust and is one of the key components of your sales strategy.
That said, the following are some ways to use guest reviews and feedback
to improve your venue’s sales:
Find the right time to earn guest reviews:
Your first step is to make sure you get feedback from your guests. This
often depends on the right time to ask- at check-in, check-out, Wi-Fi login,
during breakfast, and at other key locations of your hotel. When you are asking
the right question at the right time, you are more bound to receive a positive
reply.
Train the staff to ask for guest reviews:
You won’t be able to highlight or learn from guests unless you earn
enough customer reviews. And the easiest way to do is to train your staff to
ask for feedback at the right times. This can be when the staff fixed something
for a guest, and they can ask for a glowing testimonial at that time.
Use technology to get reviews:
Top hotels like Ramada employ technology to receive guest
reviews. Not only does this streamline the review and feedback process, but it
makes things simpler for you and your staff.
